Influence of information technology and marketing capabilities in achieving superior customer performance: evidence from Taiwan

被引：1

作者：

Chen, Homin ^{[1
]}

Hsu, Yu-Ming ^{[1
]}

机构：

[1] Natl Taiwan Univ, Dept Int Business, Taipei, Taiwan

来源：

ASIA PACIFIC BUSINESS REVIEW | 2023年 / 29卷 / 03期

关键词：

Customer performance; externally focused IT; IT capabilities; marketing capabilities; outside-in marketing; Taiwan; SUPPLY CHAIN INTEGRATION; RESOURCE-BASED VIEW; SOCIAL MEDIA; FIRM PERFORMANCE; DYNAMIC CAPABILITIES; ORIENTATION; IMPACT; INNOVATION; STRATEGY; EXPLORATION;

D O I：

10.1080/13602381.2021.1939958

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the direct, mediation, and interacting effects of externally and internally focused information technology (IT) capabilities and outside-in and inside-out marketing capabilities on customer performance. The relationships are tested using survey data collected from firms in Taiwan. The structural equation modelling (SEM) results show that apart from directly affecting customer performance, externally focused IT and outside-in marketing capabilities indirectly affect customer performance through internally focused IT and inside-out marketing capabilities, respectively. Moreover, the interaction effect of externally focused IT and outside-in marketing capabilities has a significant influence on customer performance, implying that these two capabilities act as complementary resources for a firm.

引用

页码：678 / 700

页数：23

共 84 条

[31] The mediating effect of intellectual capital, management accounting information systems, internal process performance, and customer performance [J].