Drawing on the stewardship theory (ST) and socio-emotional wealth (SEW) perspective, this study investigates the role of sustainable activities within family firms (FFs) and the effect of marketing strategic decisions in improving their corporate social responsibility performance. To achieve the research aims, we analysed a sample of 730 American and European listed companies from 2015 to 2020. The results show that family businesses are more socially responsible than non-family businesses due to the presence of stewards. However, strategic mar-keting decisions have unclear effects in achieving these outcomes. This study expands the literature on ST and SEW in FFs, integrating them with sustainable principles. We also contribute to the sustainability debate and marketing literature related to FFs.
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Univ Reading Greenlands, Henley Business Sch, Henley On Thames, Oxon, England
Univ Bologna, Bologna, ItalyUniv Reading Greenlands, Henley Business Sch, Henley On Thames, Oxon, England
Mariani, Marcello M.
Al-Sultan, Khowlah
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Univ Reading, Henley Business Sch, Reading, Berks, EnglandUniv Reading Greenlands, Henley Business Sch, Henley On Thames, Oxon, England
Al-Sultan, Khowlah
De Massis, Alfredo
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Free Univ Bozen Bolzano, Econ & Management, Bolzano, Italy
IMD, Lausanne, Switzerland
Univ Lancaster, Lancaster, England
Zhejiang Univ, Hangzhou, Peoples R ChinaUniv Reading Greenlands, Henley Business Sch, Henley On Thames, Oxon, England
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Hofstra Univ, Frank G Zarb Sch Business, 465 Business Sch Bldg, Hempstead, NY 11549 USAHofstra Univ, Frank G Zarb Sch Business, 465 Business Sch Bldg, Hempstead, NY 11549 USA
Abeysekera, Amal P.
Fernando, Chitru S.
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Univ Oklahoma, Michael F Price Coll Business, 307 West Brooks, Norman, OK 73019 USAHofstra Univ, Frank G Zarb Sch Business, 465 Business Sch Bldg, Hempstead, NY 11549 USA
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Univ Maine, GAINS ARGUMANS, Ave Olivier Messiaen, F-72085 Le Mans, France
ICD Int Business Sch, 12 Rue Alexandre Parodi, F-75010 Paris, FranceUniv Maine, GAINS ARGUMANS, Ave Olivier Messiaen, F-72085 Le Mans, France
Nekhili, Mehdi
Nagati, Haithem
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ICD Int Business Sch, 12 Rue Alexandre Parodi, F-75010 Paris, FranceUniv Maine, GAINS ARGUMANS, Ave Olivier Messiaen, F-72085 Le Mans, France
Nagati, Haithem
Chtioui, Tawhid
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Emlyon Business Sch, Campus Casablanca,La Marina Tour Cristal 1, Casablanca, MoroccoUniv Maine, GAINS ARGUMANS, Ave Olivier Messiaen, F-72085 Le Mans, France
Chtioui, Tawhid
Rebolledo, Claudia
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HEC Montreal, 3000 Chemin Cote St Catherine, Montreal, PQ H3T 2A7, CanadaUniv Maine, GAINS ARGUMANS, Ave Olivier Messiaen, F-72085 Le Mans, France