Knowledge graph-driven data processing for business intelligence

With proliferation of Big Data, organizational decision making has also become more complex. Business Intelligence (BI) is no longer restricted to querying about marketing and sales data only. It is more about linking data from disparate applications and also churning through large volumes of unstructured data like emails, call logs, social media, News, and so on in an attempt to derive insights that can also provide actionable intelligence and better inputs for future strategy making. Semantic technologies like knowledge graphs have proved to be useful tools that help in linking disparate data sources intelligently and also enable reasoning through complex networks that are created as a result of this linking. Over the last decade the process of creation, storage, and maintenance of knowledge graphs have sufficiently matured, and they are now making inroads into business decision making also. Very recently, these graphs are also seen as a potential way to reduce hallucinations of large language models, by including these during pre-training as well as generation of output. There are a number of challenges also. These include building and maintaining the graphs, reasoning with missing links, and so on. While these remain as open research problems, we present in this article a survey of how knowledge graphs are currently used for deriving business intelligence with use-cases from various domains. This article is categorized under: Algorithmic Development > Text Mining Application Areas > Business and Industry