HAIR, IDENTITY, AND STIGMA: seeking beauty and media alternatives from the trajectory of curly and coily-haired Brazilian women

被引：0

作者：

Soares Oliveira, Ana Carolina ^{[1
]}

Magalhaes Christino, Juliana Maria ^{[2
]}

Freitas Honorato, Bruno Eduardo ^{[3
]}

机构：

[1] Inst Fed Educ Ciencia & Tecnol Sul Minas Gerais, Inconfidentes, MG, Brazil

[2] Univ Fed Minas Gerais, Dept Ciencias Adm, Belo Horizonte, MG, Brazil

[3] Univ Fed Alfenas, Inst Ciencias Sociais Aplicadas, Varginha, Brazil

来源：

FEMINIST MEDIA STUDIES | 2023年 / 23卷 / 05期

关键词：

Natural hair; stigma; identity; beauty; media; POWER; WORK;

D O I：

10.1080/14680777.2022.2055605

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Human hair can convey aspects of gender, race, culture, beauty, and media. This paper addresses the manipulation and modification of curly and coily hair textures to discuss the relationship between hair, identity, and stigma among Brazilian women while emphasizing the specificities of Brazilian society. Following the pre-analysis of 8,000 spontaneous comments posted on a Brazilian YouTube channel, a corpus was prepared and analysed, leading to two main results. (i) Curly and coily-haired Brazilian women are exposed to the "pain" that characterize power situations because they bear a stigmatized body attribute; (ii) the construction of the self by these women is articulated with the social identity imposed on them, pointing to a social transformation by which other references are incorporated into the notion of beauty, thus creating an alternative for them to be accepted with their "natural" characteristics.

引用

页码：2423 / 2439

页数：17