Neurocommunication, Neuromarketing and Advertising: consumer behavior

被引：0

作者：

Barrientos-Baez, Almudena ^{[1
,2
,3
]}

Cuesta, Ubaldo ^{[1
,4
,5
,6
,7
,8
,9
]}

Zito, Marguerita ^{[10
]}

机构：

[1] Univ Complutense Madrid, Madrid, Spain

[2] European Univ Madrid, Teacher Training, Madrid, Spain

[3] UAB, Dept Journalism & Commun Sci, Res Team Commun & Educ Cabinet, Barcelona, Spain

[4] Complutense Univ Madrid UCM, Commun Psychol, Madrid, Spain

[5] UCM, Dept Commun Theories & Anal, Madrid, Spain

[6] UCM, Commun & Hlth Magazine, Madrid, Spain

[7] UCM Wunderman Thompson, Advertising Management, Madrid, Spain

[8] UCM Telemadrid, Televis Management, Madrid, Spain

[9] UCM, TAC Dept, Neurocommun Lab, Madrid, Spain

[10] Univ IULM, Milan, Italy

来源：

REVISTA LATINA DE COMUNICACION SOCIAL | 2023年 / 81卷

关键词：

neurocommunication; neuromarketing; feelings; emotions; ICT; tourism; social networks; influencers; ethics; digital marketing;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：4 / 5

页数：2