Mediated Sports Money: An Analysis of the Relationship Between Sports Media Consumption and College Students' Perceived Financial Understanding

被引：1
|
作者：
Gentile, Patrick C. [1 ]
Arth, Zachary W. [2 ]
Dirks, Emily J. [3 ]
Buzzelli, Nicholas R. [4 ]
机构：
[1] Hope Coll, Dept Commun, Holland, MI 49423 USA
[2] Marist Coll, Dept Commun, Poughkeepsie, NY USA
[3] Univ Alabama, Commun & Informat Sci, Tuscaloosa, AL USA
[4] High Point Univ, Dept Commun, High Point, NC USA
来源：
INTERNATIONAL JOURNAL OF SPORT COMMUNICATION | 2024年 / 17卷 / 03期
关键词：
cultivation theory; finances; LITERACY; BEHAVIOR; IDENTIFICATION; TELEVISION; ADULTS; RISK;
D O I：
10.1123/ijsc.2024-0015
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study investigated the correlation between sports media consumption and its influence on college students' perception of finances. Through the lens of cultivation theory, the study sought to gauge how financial information featured in sports media may impact college students' perceptions about money. A survey was distributed to 225 participants across four states. Results indicate that students who consume a greater amount of sports media are more likely to have a higher perceived understanding of financial concepts, higher confidence when it comes to finances, and even an elevated perception of entry-level salaries when compared with non-sports fans. Overall, sports media consumption can influence how college student sports fans perceive finances.
引用
收藏
页码：279 / 287
页数：9
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