CHARACTERISTICS OF BED AND BREAKFAST (B&B) AND GUEST PERCEIVED VALUE

Bed and breakfasts (B & Bs) have a unique set of attributes that impact guests' perceived value. Given the theoretical and practical significance of the B & B industry, this study is designed to systematically identify a list of important B & B characteristics in traditional Chinese villages and show their effects on guests' perceived value. Therefore, the purpose of this article is to explore factors affecting guests' perceived value of B & Bs by focusing on characteristics of B & Bs, thus bridging the relevant research gaps and offering suggestions for future study. This research used exploratory methods to form the theoretical framework. A total of 300 valid questionnaires were attained, and robust regression meth-ods were adopted. The results indicate that B & B characteristics significantly affect guests' perceived value. The study reveals that local activities make the biggest contribution to guests' perceived value under constraint variables. This is followed by interaction, feeling like home, personalized service, architecture, local food, cleanliness, and comfortable feeling, respectively.