THE BEHAVIOR OF SMES IN THE CLOTHING SECTOR: ANALYSIS OF CASES IN COLOMBIA

This article is a reflection on the international business relations of SMEs in the textile, clothing, design and fashion sector in Bogota, Colombia, from the identification of stages, or steps suffered by SMEs in the sector in their internationalization process. There is a general consensus among academics that culture has a major influence on the internationalization of companies, but in Colombia literature in this regard is almost nonexistent.In accordance with the above and the policy of transformation of the productive sector with which it is intended to promote companies as world-class sectors, the objective of this work is to illustrate, through exploratory research, the current situation of small and medium-sized enterprises. garment sector in Bogota, Colombia. Therefore, it is intended to contribute to the theory on this subject from the point of view of knowledge and experience of this Colombian productive sector and therefore facilitate entrepreneurs and entrepreneurs the establishment and development of international business relations.