Doing more with less: An integrative literature review on responsible consumption behaviour

The purpose of this research is to critically review the existing literature on responsible consumption behaviour (RCB) and identify the factors that influence it. Our findings are based on an integrative examination of 203 papers retrieved from the SCOPUS and WoS databases and analysed with the bibliometrix R software. Along with some descriptive insights into the field, we explain its intellectual structure informing future scholars about the field's evolution, and propose a future agenda for its advancement in the form, methodology, context, and themes. Five major themes emerged from our study: social values, corporate social responsibility (CSR), ethical obligations, environmental concern, and economic behaviour, which serve as a foundation for thematic future research directions. The implications for policymakers and management practice, as well as theoretical implications, are addressed.