Mpox (monkeypox) information on TikTok: analysis of quality and audience engagement

被引:8
作者
Shi, Ao [1 ,2 ]
El Haddad, Joe [1 ,2 ]
Cai, Peng [3 ]
Song, Shijie [4 ]
Wang, Yuan Jia [5 ]
Liu, Qi [6 ]
Li, Pengyang [7 ]
机构
[1] St Georges Univ London, Fac Med, London, England
[2] Univ Nicosia, Sch Med, Nicosia, Cyprus
[3] Worcester Polytech Inst, Dept Math Sci, Worcester, MA USA
[4] Hohai Univ, Sch Business, Nanjing, Jiangsu, Peoples R China
[5] Univ Texas Austin, Dept Mol Biosci, Austin, TX USA
[6] Texas Heart Inst, Wafic Said Mol Cardiol Res Lab, Houston, TX USA
[7] Virginia Commonwealth Univ, Pauley Heart Ctr, Div Cardiol, Richmond, VA 23298 USA
来源
BMJ GLOBAL HEALTH | 2023年 / 8卷 / 03期
关键词
health education and promotion; public health; Monkey Pox; SOCIAL MEDIA; HEALTH INFORMATION; VIDEOS; INTERNET; YOUTUBE; DISCERN; CRISIS;
D O I
10.1136/bmjgh-2022-011138
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Background Online information on mpox (monkeypox) is not well studied. We have analysed the video content, information quality, and audience engagement of mpox-related videos on TikTok. Methods Using a hashtag-based searching strategy, we identified 2462 mpox-related videos on TikTok from 1 January to 11 August 2022; 85 were included after exclusion criteria screening. Videos were evaluated for content on features and treatment of mpox. Video and information quality was assessed using the DISCERN instrument and the Journal of the American Medical Association (JAMA) criteria. We recorded video source, evaluation scores, and viewer engagement metrics. The Kruskal-Wallis test was used for statistical analysis and multiple linear regression for factor-association studies. Results Of the 85 videos, two assessed all content topics and highlighted 33% of all content items in clinical guidelines. The overall average score for the videos was 39.56 of 80 on the DISCERN instrument and 1.93 of 4 on the JAMA criteria. No video met all JAMA criteria. Subgroup analysis based on author identity suggested the variance in video scores by source (p<0.05 for all). Overall scores were higher for videos produced by doctors and science communicators than for those made by institutional users, nurses, and the general public. Multiple linear regression analysis showed that having people in the video (69.20, p=0.0001) and including information on treatment choices (1.15, p=0.045) were significant, independent determinants of audience engagement. Conclusion Public-directed TikTok videos on mpox frequently provide incomplete, inaccurate information, highlighting the potential risks of using TikTok as a health information source.
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页数:9
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