Influence by osmosis: Social media green communities and pro-environmental behavior

被引：26

作者：

Shen, Jie ^{[1
]}

Liang, Hanyuan ^{[2
]}

Zafar, Abaid Ullah ^{[3
]}

Shahzad, Mohsin ^{[4
]}

Akram, Umair ^{[5
]}

Ashfaq, Muhammad ^{[5
]}

机构：

[1] Shenzhen Univ, Shenzhen Audencia Financial Technol Inst, Shenzhen, Peoples R China

[2] Shenzhen Univ, China Ctr Special Econ Zone Res, Shenzhen, Peoples R China

[3] Wenzhou Kean Univ, Coll Business & Publ Management, Wenzhou, Peoples R China

[4] Liaoning Normal Univ, LNU MSU Coll Int Business CIB, Dalian, Peoples R China

[5] RMIT Univ, Business Sch, Ho Chi Minh City, Vietnam

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2023年 / 143卷

关键词：

Browsing green communities; Environmental concern; Participation in green communities; Pro-environmental behavior; Social media; Volume of likes; COMMON METHOD VARIANCE; WORD-OF-MOUTH; CONSUMPTION BEHAVIOR; ONLINE; PARTICIPATION; COMMERCE; INFORMATION; PURCHASE; CONSEQUENCES; ANTECEDENTS;

D O I：

10.1016/j.chb.2023.107706

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

While there is growing adoption of social media by environmental stakeholders, whether and how social media green communities affect netizens' pro-environmental behavior is understudied. Underpinned by social learning theory, this study explores the relation of green community browsing to netizens' pro-environmental behavior, the underlying mechanisms, and the interactive role of a critical social cue. Results of structural equation modeling in a sample of 585 members of green communities indicate that green communities' browsing has a significant relationship with pro-environmental behavior through the sequential mediation of participation and environmental concern. The volume of likes strengthens the relationship between netizens' browsing of green communities and participation. This novel study offers valuable insights into the role of social media green communities.

引用

页数：12

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