Editorial - What is an interactive marketing perspective and what are emerging research areas?

被引：99

作者：

Wang, Cheng Lu ^{[1
]}

机构：

[1] Univ New Haven, West Haven, CT 06516 USA

来源：

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | 2024年 / 18卷 / 02期

关键词：

D O I：

10.1108/JRIM-03-2024-371

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：161 / 165

页数：5

共 27 条

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[2]

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[3]

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[4]

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[6]

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[7]

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[8] Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation [J].

Huang, Xiao ;

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[9] What you see is what you get: assessing in-game advertising effectiveness [J].

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[10]

Jasrotia S.S., 2023, PALGRAVE HDB INTERAC, P183

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