Inhibitors of Battery Electric Vehicle Adoption in Morocco

The transport sector is one of the main contributors to global CO2 emissions and the transport sector in the Kingdom of Morocco is no exception. To combat this, two important agreements aimed at reducing greenhouse gas emissions were created, the Paris Agreement and the Nationally Determined Contributions. The adoption of battery electric vehicles is one way of helping to reduce transport-related emissions. However, there are several barriers to the adoption of battery electric vehicles in Morocco. The objective of this paper is to identify these barriers and to propose solutions to overcome them based on a survey of 209 responses that were analyzed using the Smart-PLS 4 approach. The study found that the financial attributes, maintenance, design, social reinforcement, and lack of incentives related to battery electric vehicles are the most significant factors that could cause the hindrance of the adoption of battery electric vehicles. Therefore, more affordable and attractive battery electric vehicles should be made more accessible. Moreover, increased technical training facilities should be mobilized to boost further efforts and increase experience in the field of BEV maintenance in Morocco. By implementing these solutions, Morocco can increase the uptake of battery electric vehicles and reduce its greenhouse gas emissions. This will help Morocco reach its Nationally Determined Contributions and protect the environment as well as the health of its population.