Marketing in the digital age: data analysis in focus

The main objective of marketing is to transform a need into a profitable business and to accomplish this it is necessary to focus on customer satisfaction. Today, with the support of digital media, understanding consumer needs has become less difficult work. Everything we do in digital media generates data and, from this, the marketing professional is able to understand his consumer and offer the solution to meet his needs. However, it is important to emphasize that data collection is only the first step, more than collect, it is mandatory to decipher them correctly throughout deep analysis. This article brings the challenges faced by marketing professionals when transforming data into insights that result in satisfying the consumer's need.