A Bibliometric Analysis of Enterprise Social Media in Digital Economy: Research Hotspots and Trends

With the rise of the digital economy, new business models have expedited the progress of corporate digital transformation. The mobile internet era has made enterprise social media a popular tool for employee communication. Summarizing the development and trends of enterprise social media research is beneficial for identifying future research topics. This paper analyzes the literature from the Web of Science core collection database and employs CiteSpace software to develop a scientific knowledge map, providing a visual analysis of the literature on enterprise social media in the context of the digital economy. The paper presents the research hotspots and evolutionary paths of enterprise social media, thereby clarifying the future development trends in this field. The study reveals that there is a relatively limited amount of literature on this topic, and collaboration among authors is not strong. Most research is conducted by higher education institutions in China and the United States. The research hotspots revolve around the theme of enterprise social media, covering topics such as knowledge sharing, communication, and performance. The research themes have undergone a transition from singularity to diversity. Finally, this paper proposes future research prospects in three areas: the human-computer collaborative model against the backdrop of artificial intelligence, user privacy disclosure and protection, and the impact of enterprise social media usage on the mental and physical health of employees. These prospects aim to provide valuable insights for subsequent research endeavors.