Political Speech: The Influence of Speaker Sex and Verbal Aggression on Message Perception

被引：0

作者：

Aloia, Lindsey S. ^{[1
,2
,3
]}

Magusiak, Amanda ^{[4
]}

机构：

[1] Univ Arkansas, Dept Commun, 417 Kimpel Hall, Fayetteville, AR 72701 USA

[2] Univ Arkansas, Dept Commun, Fayetteville, AR USA

[3] Univ Arkansas, Int Educ, Fayetteville, AR USA

[4] Prisma Graph, Business Dev Representat, Nashville, TN USA

来源：

COMMUNICATION REPORTS | 2024年 / 37卷 / 01期

关键词：

political communication; speaker sex; verbal aggression; GENDER; APPROPRIATENESS; ANGER;

D O I：

10.1080/08934215.2023.2256798

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study examined the influence of speaker sex and verbal aggression on the persuasiveness of political speech. College students (n = 106) read eight examples of political speech where the sex of the speaker and the level of aggression were manipulated. Participants then completed measures assessing message agreement, speaker credibility, and communicative appropriateness. Results indicated that male and female politicians were evaluated similarly on measures of persuasiveness. In addition, aggressive messages were evaluated as being less persuasive than nonaggressive messages. Finally, results identified a significant interaction between speaker sex and level of aggression when predicting message persuasiveness.

引用

页码：1 / 12

页数：12

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