How Inspiring! The Impact of Repurposed Design on Customer Inspiration and Repurchase Intention

被引:5
作者
Wu, Laurie [1 ,3 ]
Fan, Alei [2 ]
Wang, Peihao [1 ]
机构
[1] Temple Univ, Sch Sport Tourism & Hosp Management, Philadelphia, PA USA
[2] Purdue Univ, Sch Hosp & Tourism Management, W Lafayette, IN USA
[3] Temple Univ, Sch Sport Tourism & Hosp Management, 1810 N 13th St,Speakman Hall 332, Philadelphia, PA 19122 USA
关键词
repurposed design; servicescape; substantive CSR engagement attribution; inspiration; repurchase intention; CORPORATE SOCIAL-RESPONSIBILITY; ANTI-CONSUMPTION; CONSUMER; ENVIRONMENT; CONCEPTUALIZATION; ANTECEDENTS; PERSPECTIVE; EXPERIENCE; SERVICES; BEHAVIOR;
D O I
10.1177/10963480231182980
中图分类号
F [经济];
学科分类号
02 ;
摘要
The uprise of responsible consumption is provoking hospitality and tourism businesses to adopt responsible practices such as repurposed servicescape design. Against this practical background, the current research examines the effects of repurposed design (vs. no repurposed design) on customer inspiration and repurchase intention. Study 1 shows that, when applied to the functional (not aesthetic) aspect of the servicescape, repurposed design (vs. no repurposed design) will render significantly higher levels of customer inspiration and repurchase intention toward the business. Study 2 results indicate that the functional servicescape bounded effect of repurposed design (vs. no repurposed design) applies only when the design source was supplier (not employee). Moderated mediation analysis further demonstrates that such conditional effects of repurposed design (vs. no repurposed design) are driven by the psychological mechanism via substantive CSR engagement attribution. Findings from this pioneering research provide important theoretical and practical contributions for CSR, sustainability, and responsible consumption.
引用
收藏
页码:639 / 656
页数:18
相关论文
共 88 条
[1]   Effects of message appeal and service type in CSR communication strategies [J].
Andreu, Luisa ;
Casado-Diaz, Ana B. ;
Mattila, Anna S. .
JOURNAL OF BUSINESS RESEARCH, 2015, 68 (07) :1488-1495
[2]  
[Anonymous], 2022, OPERTO 0627
[3]  
[Anonymous], 2023, The 17 Goals
[4]  
[Anonymous], 2017, QSR MAGAZINE
[5]  
Assets America, 2020, ULT GUID HOT REN COS
[6]   The influence of multiple store environment cues on perceived merchandise value and patronage intentions [J].
Baker, J ;
Parasuraman, A ;
Grewal, D ;
Voss, GB .
JOURNAL OF MARKETING, 2002, 66 (02) :120-141
[7]   Stakeholder influence capacity and the variability of financial returns to corporate social responsibility [J].
Barnett, Michael L. .
ACADEMY OF MANAGEMENT REVIEW, 2007, 32 (03) :794-816
[8]   Circular economy as a driver to sustainable businesses [J].
Barros, Murillo Vetroni ;
Salvador, Rodrigo ;
do Prado, Guilherme Francisco ;
de Francisco, Antonio Carlos ;
Piekarski, Cassiano Moro .
CLEANER ENVIRONMENTAL SYSTEMS, 2021, 2
[9]   SERVICESCAPES - THE IMPACT OF PHYSICAL SURROUNDINGS ON CUSTOMERS AND EMPLOYEES [J].
BITNER, MJ .
JOURNAL OF MARKETING, 1992, 56 (02) :57-71
[10]   Consumer behavior and corporate social responsibility: An evaluation by a choice experiment [J].
Boccia, Flavio ;
Manzo, Rosa Malgeri ;
Covino, Daniela .
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2019, 26 (01) :97-105