How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic

被引:3
作者
Kim, Sungsu [1 ,5 ]
Choi, Sung In [2 ]
Valentini, Chiara [3 ]
Badham, Mark [4 ]
Jin, Yan [2 ]
机构
[1] Kookmin Univ, Sch Commun, Advertising & Publ Relat, Seoul, South Korea
[2] Univ Georgia, Grady Coll Journalism & Mass Commun, Athens, GA USA
[3] Jyvaskyla Univ, Sch Business & Econ, Jyvaskyla, Finland
[4] Leeds Beckett Univ, Leeds Business Sch, Publ Relat, Leeds, W Yorkshire, England
[5] Kookmin Univ, 77 Jeongneung Ro, Seoul 02707, South Korea
关键词
uncertainty reduction motivation; COVID-19; pandemic; O-S-O-R model; social media use; health communication; SOCIAL MEDIA; PUBLIC KNOWLEDGE; INFORMATION; CRISIS; TRUST; ONLINE; GOVERNMENT; INTENTION; SEEKING;
D O I
10.1177/00027642231164051
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
During highly uncertain times such as the coronavirus disease 2019 (COVID-19) pandemic, it is vital to understand and predict individuals' responses to governments' crisis and risk communication. This study draws on the Orientation-Stimulus-Orientation-Response (O-S-O-R) model to examine (1) whether uncertainty reduction motivation (a pre-orientation factor) drove Americans to turn to traditional news media and/or social media (stimuli) to obtain COVID-19 information; (2) if these media preferences shaped their COVID-19 knowledge, cognitive information vetting, and trust in government communication (post-orientation factors); and finally (3) whether these factors contributed to their intended and actual behaviors (responses), such as getting vaccinated. Thus, this study explores how multiple communicative and cognitive mechanisms contribute to public compliance with government health recommendations during a pandemic. Mediation analyses showed positive indirect effects between uncertainty reduction motivation and behavioral outcomes via use of social media (in relation to traditional news media) and COVID-19 knowledge and cognitive information vetting. This study discusses theoretical and practical health communication implications of these findings.
引用
收藏
页数:23
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