Impact of social media usage on academic performance of university students: Mediating role of mental health under a cross-sectional study in Bangladesh

Background and AimSocial media is undeniably more accessible and more appreciated today. It is undoubtedly one of the most crucial instruments for student communication. Mental health status can also meaningfully influence the students at the higher levels of the educational institutions. This study aims to evaluate the social media usage of university students and its impact on academic performance and mental health.MethodsTo examine under confirmatory factor analysis (CFA) several scale measurements were confirmed by justifying the validity and reliability of several necessary indices and structural equation model. The mediation analysis was also estimated to evaluate the students' Social media addiction (employed Bergen Social Media Addiction Scale) under maximum likelihood estimation with 2000 bootstrapping and 95% bias-corrected bootstrap confidence intervals.ResultsThis study shows that the usage of social media significantly improves academic performance on psychological well-being, with a Comparative Fit Index of 0.921 and an RMSEA of 0.06 indicating a good fit of the CFA model. Finally, we exhibit a strong statistically significant positive impact of social media usage on academic success, and as supporting the hypothesis, the study observed a positive mediating role of mental health between social media addiction and academic performance.ConclusionThe present research investigations produced unique results, that is, online social media enhances mental health and mediates the link between social media addiction and academic performance in Bangladeshi students. This finding also add to the empirical database on social media usage and have significant theoretical and practical ramifications.