CONSUMER BEHAVIOR: THE BRAZILIAN ONLINE CONSUMER PROFILE

被引：0

作者：

Uliana, Marciela Pierina ^{[1
]}

Kraus, Camila Belli ^{[1
]}

dos Santos, Thiago ^{[1
]}

机构：

[1] Univ Vale Itajai, Itajai, Brazil

来源：

CADERNO PROFISSIONAL DE MARKETING UNIMEP | 2023年 / 11卷 / 01期

关键词：

Internet; e-commerce; online; consumer behavior;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper was developed to search for a better understanding of the online consumer behavior of the Brazilian consumer; The consumer profile, how to make their buying decisions, how to spend their available resources, with the frequency and attitude of a relationship with this media, investing as customer characteristics. This is based on a bibliographical review on the mentioned themes, but also, in a quantitative research, where 201 netizens have already carried out the search itself. The theoretical scope used for the study was from Morgado (2003). The results were made with online consumer characterized by a higher socioeconomic profile, greater proportion of female, unmarried, between 18 and 30 years old, with higher degree of knowledge presenting higher, it is possible to state that the buyers most satisfied customers with the online market, although they should pay attention to less satisfied customers.

引用

页码：129 / 145

页数：17

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