Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign

被引：5
作者：
Irvine-Collins, Emma [1 ,5 ]
Moore, Emma [1 ]
Cao, Kailun [2 ]
Curley, Melissa [3 ]
Ablaza, Christine [4 ]
Heard, Emma [3 ]
机构：
[1] Univ Queensland, Arts, Brisbane, Qld, Australia
[2] Univ Queensland, Social Sci Honours, Brisbane, QLD, Australia
[3] Univ Queensland, Brisbane, Qld, Australia
[4] Univ Queensland, Sch Social Sci, Brisbane, QLD, Australia
[5] Univ Queensland, POB 715, Brisbane, Qld, Australia
来源：
VIOLENCE AGAINST WOMEN | 2023年 / 29卷 / 09期
关键词：
sexual violence; sexual assault; social marketing; university; compassionate response; COLLEGE CAMPUS; ASSAULT DISCLOSURE; HEALTH; WOMEN; SURVIVORS; MEDIA;
D O I：
10.1177/10778012221134822
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university students in Australia indicated that exposure to the campaign may support students' self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities' sexual violence response and prevention strategies. These findings may help inform future university campaigns.
引用
收藏
页码：1832 / 1852
页数：21
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