MODEL OF REALIZATION OF MECHANISM OF ENTERPRISE CORPORATE CULTURE FORMATION

The article develops and substantiates a model for implementing the mechanism for building the corporate culture of enterprise. A number of factors influencing the formation of the corporate culture of enterprise have been identified and proved, and the cause-and-effect relationships of the influence of the studied factors on the construction of corporate culture have been studied. These factors are incorporated into the cognitive model and their cause-and-effect relationships are established. The influence of each factor on the resulting indicator is determined and it is found that the greatest direct impact on the corporate culture is exerted by the structure of personnel, non-productive losses of working time (absenteeism) and the consciousness of human capital, and the reverse impact on the target top is exerted by two factors, namely: the degree of resistance of human capital to changes and corporate and functional strategies of the enterprise; All other factors of the model have a direct indirect impact on the target indicator of the model. The degree of balance of the proposed cognitive model of corporate culture building is estimated. It is established that this system is unbalanced which indicates the existence of interaction between the factors that affect the corporate culture and that are included in the proposed cognitive model. The practical implementation of the developed cognitive model made possible the development and studying of scenarios to build a corporate culture.