THE INFLUENCE OF WEBSITES QUALITY ON USERS E-LOYALTY IN THE ONLINE STORE

The change caused by Industry 4.0 has fundamentally changed our leisure, learning, internet browsing and operations of organizations. The study is novel in its focus on the impact of website quality on consumer loyalty in an online store, specifically in the context of Industry 4.0. The objective of the article is to determine the impact of website quality on consumer loyalty in an online store. The data were obtained from 406 completed questionnaires from Lithuania website consumers. All research participants were introduced to the online store. The analysis is based on quantitative methodology, regression and statistical analyses were used. Based on the results it can be concluded that the implementation of website quality is a huge part of website store success. System quality had the biggest impact on consumer satisfaction. Consumer satisfaction had a significant impact on consumer loyalty towards the website. From a practical point of view, the research identifies that if website managers want to increase consumer satisfaction first, they have to invest into system quality.