Awe or excitement? The interaction effects of image emotion and scenic spot type on the perception of helpfulness

被引：11

作者：

Wu, Ruijuan ^{[1
]}

Han, Yun ^{[1
]}

Chen, Shuai ^{[1
]}

机构：

[1] Tianjin Univ Technol, Sch Management, Dept Business Management, 391 Binshui Xidao, Tianjin 300384, Peoples R China

来源：

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2024年 / 58卷

关键词：

User-provided images; Online consumer reviews; Image emotion; Awe; Excitement; Scenic spot type; Perception of helpfulness; ONLINE CONSUMER REVIEWS; LEARNING-MODEL; INFORMATION; PHOTOS; DESTINATION; TECHNOLOGY; RELAXATION; DIMENSIONS; HAPPINESS;

D O I：

10.1016/j.jhtm.2023.11.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper explores two kinds of image emotion (awe and excitement) of user-provided images on tourism e retailing platforms. The current research comprises three studies: Study 1 and Study 3, two laboratory experiments, and Study 2, a field study. These three studies examined the interaction effects of image emotion (awe vs. excitement) and scenic spot type (nature-based scenic spot vs. amusement park) on the perception of helpfulness in reviews. The results of Study 1 showed that regarding amusement parks, user-provided images that participants scored high on the excitement led to more perceptions of helpfulness in reviews. The results of Study 2 showed that image emotion and scenic spot type had interaction effects on the perception of helpfulness in reviews. The results of Study 3 indicated that mental imagery played the mediating role.

引用

页码：76 / 84

页数：9

共 58 条

[1] Inducing Amusement in the Laboratory and Its Moderation by Experiential Approach [J].