Satellite fans' team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis

被引：11

作者：

Chiu, Weisheng ^{[1
]}

Wang, Fong-Jia ^{[2
]}

Cho, Heetae ^{[3
]}

机构：

[1] Hong Kong Metropolitan Univ, Lee Shau Kee Sch Business & Adm, Kowloon, Hong Kong, Peoples R China

[2] Tamkang Univ, Off Phys Educ, New Taipei, Taiwan

[3] Sungkyunkwan Univ, Dept Sport Sci, 2066 Seobu Ro, Suwon 05131, Gyeonggi Do, South Korea

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2023年 / 40卷 / 02期

关键词：

Satellite fans; team identification; customer equity; sport nostalgia; PLS-SEM; fsQCA; QUALITATIVE COMPARATIVE-ANALYSIS; SOCIAL IDENTITY; BRAND EQUITY; COMPLEXITY THEORY; FUTURE; MODEL; MOTIVATION; EXPERIENCE; ATTENDANCE; EMOTIONS;

D O I：

10.1080/10548408.2023.2215264

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigated causal antecedents' symmetric and asymmetric effects on satellite fans' intention to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans' revisit intention. In particular, "value equity" and "nostalgia as personal identity" were essential for explaining satellite fans' revisit intention. This study contributes to a better understanding of satellite fans' behaviors.

引用

页码：91 / 108

页数：18

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