Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

被引：0

作者：

Blankson, Charles ^{[1
]}

Enyinda, Chris I. ^{[2
]}

Fadahunsi, Akinola ^{[2
]}

机构：

[1] Univ North Texas, Denton, TX 76205 USA

[2] Ajman Univ, Ajman, U Arab Emirates

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2024年 / 116卷

关键词：

SUB-SAHARAN AFRICA; FIRMS; CHALLENGES; MANAGEMENT;

D O I：

10.1016/j.indmarman.2023.12.009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：A4 / A7

页数：4

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