The effect of the tracking technology on students' perceptions of their continuing intention to use a learning management system

This research examines the effect of having a tracking technology in a learning management system (LMS) that reports the effect of perceiving other students' interactions on a learner's intention to keep using LMS in the future. The main underlying theory is herd behaviour theory which argues that crowd behaviour affects the perceptions of the observers. In this paper, we proposed and found that tracking technology will affect a learner's perceptions of cognitive absorption and that perception of self-regulation from using an LMS. These perceptions are found to influence the learner's intention to keep using the LMS in the future positively. This research developed a new tracking technology in response to weaknesses noted in the literature and validated by interviewing teachers. Its effects were tested on 151 university students taking a computer science module. This research contributes to knowledge by integrating herd behaviour theory into the design of LMS and offers a new perspective on learners' interactions with educational technologies.