Algorithm-mediated social learning in online social networks

被引:35
作者
Brady, William J. [1 ]
Jackson, Joshua Conrad [1 ]
Lindstrom, Bjorn [2 ]
Crockett, M. J. [3 ,4 ]
机构
[1] Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA
[2] Karolinska Inst, Dept Clin Neurosci, Solna, Sweden
[3] Princeton Univ, Dept Psychol, Princeton, NJ USA
[4] Princeton Univ, Univ Ctr Human Values, Princeton, NJ 08544 USA
关键词
MORALIZED CONTENT; NEGATIVITY BIAS; EVOLUTION; NEWS; POLARIZATION; ATTENTION; TRANSMISSION; PSYCHOLOGY; VISIBILITY; DIFFUSION;
D O I
10.1016/j.tics.2023.06.008
中图分类号
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要
Human social learning is increasingly occurring on online social platforms, such as Twitter, Facebook, and TikTok. On these platforms, algorithms exploit existing social-learning biases (i.e., towards prestigious, ingroup, moral, and emotional information, or 'PRIME' information) to sustain users' attention and maximize en-gagement. Here, we synthesize emerging insights into 'algorithm-mediated so-cial learning' and propose a framework that examines its consequences in terms of functional misalignment. We suggest that, when social-learning biases are exploited by algorithms, PRIME information becomes amplified via human- algorithm interactions in the digital social environment in ways that cause social misperceptions and conflict, and spread misinformation. We discuss solutions for reducing functional misalignment, including algorithms promoting bounded diversification and increasing transparency of algorithmic amplification.
引用
收藏
页码:947 / 960
页数:14
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