Effect of video styles on learner engagement in MOOCs

被引：1

作者：

Deng, Ruiqi ^{[1
,2
]}

机构：

[1] Hangzhou Normal Univ, Jing Hengyi Sch Educ, Hangzhou, Peoples R China

[2] Hangzhou Normal Univ, Chinese Educ Modernizat Res Inst, Zhejiang Prov Key Think Tank, Hangzhou, Peoples R China

来源：

TECHNOLOGY PEDAGOGY AND EDUCATION | 2024年 / 33卷 / 01期

关键词：

Massive open online courses; video lectures; instructional videos; engagement; MOOC learners; INSTRUCTOR PRESENCE; SATISFACTION; PERFORMANCE; LECTURES; OUTCOMES; DESIGN;

D O I：

10.1080/1475939X.2023.2246981

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Video lectures in massive open online courses (MOOCs) provide an opportunity to not only deliver instructional content but also engage learners. While there are many different styles of video lectures, it is not clear how video styles affect learner engagement. This study analysed and critiqued different typologies of video styles and classified MOOC video styles on a speaker-centric to media-centric spectrum. A total of 1372 survey responses were used for data analysis. The findings indicated that the 'media-centric' and 'balanced' video styles enhanced learner engagement to varying degrees in MOOCs of different study areas. In contrast, the 'speaker-centric' video style offered no advantages for promoting engagement in any MOOC study area. Effect sizes ranged from .03 to .07, indicating that video styles had a small to medium effect on engagement. These findings can provide new insights into the design of video lectures for different study areas in MOOCs.

引用

页码：1 / 21

页数：21

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