Advancing Public Service Logic: moving towards an ecosystemic framework for value creation in the public service context

This paper argues that the theoretical foundation for studying the ecosystemic nature of value creation is lacking within the public service logic (PSL). To address this limitation, the paper uses a theory synthesis to clarify service-related key concepts and develop four premises that position PSL as an ecosystemic framework. These premises 1) position PSL as a mid-range theoretical framework, 2) propose the service ecosystem as an analytical framework, 3) define service (not services) as the basis for PSL, and 4) acknowledge the mediating role of the public service organization in value co-creation. Research directions guide the future development of PSL.