Understanding drive tourists - A typology of German classic car enthusiasts

In Germany, as well as in most western countries, the number of classic car owners is constantly rising. This clientele loves to utilize classic cars especially in the leisure and tourism context and therefore more and more specialized tour operator appear on the market. Based on those developments the research note at hands presents the first attempt to establish a target group segmentation of German classic car enthusiasts, to better understand their motivations and attitudes.