Trust and environmental concern as antecedents of the intention to purchase eco-friendly products: an exploratory study in Ecuador

被引：0

作者：

Bonisoli, Lorenzo ^{[1
]}

Cumbicos, Jomely Lizbeth Flores ^{[1
]}

Torres, Gabriela Yazmin Quishpe ^{[1
]}

机构：

[1] Univ Tecn Machala, Fac Ciencias Empresariales, Machala, El Oro, Ecuador

来源：

ESTUDIOS GERENCIALES | 2023年 / 39卷 / 167期

关键词：

eco-friendly products; trust; green value; environmental awareness; Environmental concern; GREEN PERCEIVED VALUE; CONSUMERS INTENTION; CONSUMPTION VALUE; BUYING BEHAVIOR; KNOWLEDGE; FOOD; MODEL; RISK;

D O I：

10.18046/j.estger.2023.167.5767

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research explores the relationship between trust, environmental concern, and the intention to purchase eco-friendly products in the Ecuadorian market. The theoretical model is based on the concepts of Green Value, environmental concern, and the mediation effect of green trust. A survey was applied to 430 university students, and it was analyzed by the structural equation models statistical technique. The results indicate that trust and environmental concern achieve positive and significant relationships with purchase intention; and that only functional and conditional values have a significant influence in trust. Therefore, price becomes a key factor to choose eco-friendly products.

引用

页码：207 / 218

页数：12

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