共 64 条
[3]
Andrews J., 1996, Journal of Product and Brand Management, V5, P6, DOI DOI 10.1108/10610429610113375
[5]
Bagozzi R.P., 2002, J INTERACTIVE MARKET, V16, P2, DOI [10.1002/dir.10006, DOI 10.1002/DIR.10006]
[6]
Bandura A., 1986, Social foundations of thought and action: A social cognitive theory, DOI DOI 10.4135/9781446221129.N6
[8]
Brislin R., 1990, APPL CROSS CULTURAL, DOI DOI 10.4135/9781483325392