The influence of word concreteness on acquired positive emotion association: An event-related potential study

The ability to acquire positive emotions from words is essential to psychological well-being. How word concreteness affects the process of positive emotion acquisition remains unknown. Here, using an evaluation conditioning paradigm, participants learned the association between pseudowords and concrete/abstract and positive/neutral words. Behavior and event-related potential data were recorded while participants performed emotional recognition tasks. Behavioral results showed that, for neutral words, concrete words were more accurate than abstract words, whereas for positive words, abstract words were more accurate than concrete words. Moreover, N1 and P2 amplitudes in the pseudowords were modulated by interacting word emotion and concreteness. Specifically, pseudowords associated with neutral concrete words elicited larger N1 and P2 amplitudes than pseudowords associated with neutral abstract words. Conversely, N1 and P2 amplitudes in pseudowords associated with positive abstract words were not significant compared to those in positive concrete words. Additionally, an emotional effect was observed when pseudowords were associated with abstract words, showing higher P3 amplitude for the pseudowords associated with positive abstract words than neutral abstract words. No significant effects were found for the pseudowords associated with positive abstract or concrete words. These findings suggest that association learning may influence the early attention processing of emotion acquisition from words, and emotional information of positive abstract words might boost positive emotion acquisition, thereby eliminating the acquisition advantage from positive concrete words.