Natural language processing (NLP) aided qualitative method in health research

Qualitative data analysis is produced frequently in healthcare settings, which is a time-consuming and skilled analytic task. The use of qualitative research findings in clinical settings takes years, which is sometimes obsolete knowledge as the health context is dynamic. Artificial Intelligence (AI)-based qualitative data analysis might present with rapid analysis of text-based data in real-time, thereby empowering qualitative researchers to expedite their analysis and facilitate timely use of the research findings. We tested an AI-based method to complement the manual analysis of text-based data from the verbatim transcripts of seven mall managers' interviews. First, we prepared text data into a machine-calculable format and employed BERT model to extract sentence-level features in our case. Second, we implement TF-IDF-based keywords mining techniques to extract the main candidate themes from the interview transcripts to support text-based analysis, including: 1) primary cluster detection algorithm, and 2) keyword extraction algorithm. The extracted core themes provide qualitative researchers with a more comprehensive overview of the qualitative data. Most of the sentences clustered in meaningful short topics or sentences carrying independent and clear information. The extracted topics and clustered sentences reduced qualitative researchers' workload by condensing and identifying meaningful concepts and naming them. This method combining contextualized word embeddings, unsupervised clustering, and keyword extraction techniques can significantly reduce the overall workload and time consumed in qualitative research using conventional methods.