"Chatting with ChatGPT": Analyzing the factors influencing users' intention to Use the Open AI's ChatGPT using the UTAUT model

被引：134

作者：

Menon, Devadas ^{[1
]}

Shilpa, K. ^{[2
]}

机构：

[1] Dev & Educ Commun Unit, Ahmadabad 380056, India

[2] Manipal Acad Higher Educ, Manipal, India

来源：

HELIYON | 2023年 / 9卷 / 11期

基金：

英国科研创新办公室;

关键词：

ChatGPT; OpenAI; Chatbots; UTAUT; Acceptance and use; EARLY ADOPTERS; INFORMATION-TECHNOLOGY; ICT ACCEPTANCE; UNIFIED THEORY; ADOPTION; IMPACT; COMMUNICATION; DETERMINANTS; RETHINKING; CHATBOTS;

D O I：

10.1016/j.heliyon.2023.e20962

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

Open AI's ChatGPT has emerged as a popular AI language model that can engage in natural language conversations with users. Based on a qualitative research approach using semistructured interviews with 32 ChatGPT users from India, this study examined the factors influencing users' acceptance and use of ChatGPT using the unified theory of acceptance and usage of technology (UTAUT) model. The study results demonstrated that the four factors of UTAUT, along with two extended constructs, i.e. perceived interactivity and privacy concerns, can explain users' inter-action and engagement with ChatGPT. The study also found that age and experience can moderate the impact of various factors on the use of ChatGPT. The theoretical and practical implications of the study were also discussed.

引用

页数：19

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