Cultivating Authenticity as Role Models: Women in STEM Influencers on Instagram

被引：4
作者：
Steinke, Jocelyn [1 ,2 ]
Baumel, Katie [1 ]
Turner, Meredith M. [1 ]
机构：
[1] Univ Connecticut, Storrs, CT 06269 USA
[2] Univ Connecticut, Dept Commun, 234 Arjona,337 Mansfield Rd,Unit 1259, Storrs, CT 06269 USA
来源：
SCIENCE COMMUNICATION | 2024年 / 46卷 / 05期
关键词：
role models; social media; women in STEM; authenticity; social identity; SCIENCE ROLE-MODELS; IDENTITY; GENDER; GIRLS; SCIENTISTS; MEDIA; STEREOTYPES; EXPERIENCES; PORTRAYALS; REPRESENTATIONS;
D O I：
10.1177/10755470241239942
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Despite recent increases, women continue to be underrepresented in science, technology, engineering, and mathematics (STEM). Using social identity theory as a framework, this study conducted a reflexive thematic analysis of 614 Instagram posts by 30 women in STEM influencers on Instagram to determine the extent to which and how they portrayed themselves as role models. Findings revealed that these influencers exhibited important role model traits: (a) favorable personality traits, (b) STEM expertise, and (c) personal connections with audience members, and they also displayed authenticity and knowledge of trending platform features in their posts. Implications for science communicators and STEM educators are discussed.
引用
收藏
页码：543 / 583
页数：41
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