Exploring the effects of perceived values on consumer usage intention for electric vehicle in Thailand: the mediating effect of satisfaction

被引：4

作者：

Boonchunone, Surasidh ^{[1
]}

Nami, Mariam ^{[1
]}

Krommuang, Atchari ^{[2
]}

Phonsena, Aphichon ^{[3
]}

Suwunnamek, Opal ^{[4
]}

机构：

[1] Ramkhamhang Univ, Thachai Bldg,4th Floor,Ramkhamhaeng Rd, Bangkok 20140, Thailand

[2] King Mongkuts Inst Technol Ladkraban, 1 Soi Chalong Krung 1,Chalong Krung Rd, Bangkok 10520, Thailand

[3] Ramkhamhang Univ, Sri Phichit Bldg,3rd Floor,Room 305,Ramkhamhaeng R, Bangkok 20140, Thailand

[4] King Mongkuts Inst Technol Ladkrabang, 1 Soi Chalong Krung 1,Chalong Krung Rd, Bangkok 10520, Thailand

来源：

ACTA LOGISTICA | 2023年 / 10卷 / 02期

关键词：

perceived value; satisfaction; usage intention; electronic vehicle (EV); electromobility; CUSTOMER VALUE; ADOPTION BEHAVIOR; SERVICE QUALITY; TECHNOLOGY; ACCEPTANCE; LOYALTY; IMPACT; GREEN; MODEL; TRUST;

D O I：

10.22306/al.v10i2.363

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Nowadays, electric vehicle innovation plays an important role in the market, transportation, logistics and supply chain in the electric mobility industry, contributing to environmental protection and reducing pollution. The commercial EV launched in Thailand which has been very popular with consumers, but it is also not widely used, and there are not many market surveys about customer usage intention. Therefore, it is necessary to study seriously. This study explores the impact of the perceived value of electric vehicle (EV) features on consumer usage intention to use electric vehicles in Thailand, with the mediating effect of customer satisfaction. The results showed that perceived value from using EV, consumer satisfaction, and usage intention of EV, there is a significant direct and indirect relationship. These findings have contributions and relevant expected benefits.

引用

页码：151 / 164

页数：14

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