Exploring local public support for protected areas: What social factors influence stated and active support among local people?

This paper explores local public support for nature protected areas (PAs) to identify primary social factors explaining support. The model was built and tested using survey data collected from approximately 2300 individuals living inside or near six Protected Areas in five different European countries using both face-to-face and online methods. Results show that perceived social impacts are a key and consistent predictor of the level of stated support, despite the wide range of potential impacts. Also important is the strength of a person's sense of place attachment to the PA landscapes or area, as well as institutional trust. Other factors were only significant at some sites indicating the importance of local context. Results indicated that stated support is linked with proenvironmental behaviour when using the protected area, indicating the importance of supportive public attitudes for behaviour that is supportive of ecological effectiveness. The link between stated support and volunteering was less clear indicating that this is also influenced by other factors. The model is intended to inform theoretical understanding of the factors affecting public support, but also as a step towards developing a predictive tool for practitioners taking into consideration a broader range of factors in assessing public support and highlighting problem areas for action. As new ambitious biodiversity conservation targets are set internationally, our study will be useful for practitioners and researchers regarding what future management approaches and policies need to focus on in order to maximise public support, minimize conflicts in PAs and increase proenvironmental behaviour.