Are social media and mobile applications threatening retail websites?

被引：3

作者：

Ramos, Ricardo Filipe ^{[1
,2
,3
]}

Rita, Paulo ^{[4
]}

Moro, Sergio ^{[2
]}

机构：

[1] Escola Super Tecnol & Gestao Oliveira Hosp, Inst Politecn Coimbra, Rua Gen St Costa, P-3400124 Oliveira do Hospital, Portugal

[2] Inst Univ Lisboa IUL, ISTAR, ISCTE, Ave Forcas Armadas, P-1649026 Lisbon, Portugal

[3] Univ Autonoma Lisboa, Ctr Invest Ciencias Econ & Empresariais CICEE, Rua St Marta,Palacio Condes Redondo 56, P-1169023 Lisbon, Portugal

[4] Univ Nova Lisboa, NOVA Informat Management Sch NOVA IMS, Campus Campolide, P-1070312 Lisbon, Portugal

来源：

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING | 2023年 / 18卷 / 01期

关键词：

retail website; social media; mobile application; consumer behaviour; text mining; E-COMMERCE; SERVICE QUALITY; ONLINE REVIEWS; CONSUMER SATISFACTION; CUSTOMER SATISFACTION; INTENTION; ADOPTION; APPS; USABILITY; DESIGN;

D O I：

10.1504/IJIMA.2023.128150

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.

引用

页码：58 / 81

页数：25

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