THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN RUSSIAN MEDIA AND JOURNALISM

被引:1
作者
Davydov, Sergey G. [1 ]
Zamkov, Audrey, V [2 ]
Krasheninnikova, Maria A. [3 ]
Lukina, Maria M. [3 ]
机构
[1] HSE Univ, Fac Social Sci, Dept Sociol, Moscow, Russia
[2] Lomonosov Moscow State Univ, Fac Journalism, Problem Res Lab Integrated Studies Current Journa, Moscow, Russia
[3] Lomonosov Moscow State Univ, Fac Journalism, Chair New Media & Commun Theory, Moscow, Russia
来源
VESTNIK MOSKOVSKOGO UNIVERSITETA. SERIYA 10. ZHURNALISTIKA | 2023年 / 05期
关键词
artificial intelligence; innovations; Russian media and journalism; neural networks; symbolic artificial intelligence;
D O I
10.30547/vestnik.journ.5.2023.321
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
An active penetration of artificial intelligence (AI) technologies in industry, finance, medicine, retail, telecommunications and other technologically intensive spheres gradually makes AI an indispensable part of the media industry. This article deals with the analysis of actual state and potential of AI as the object of innovations in Russian media and journalism. The main conclusions were made on the basis of empirical and theoretical results, obtained from the qualitative research. Within the frames of the diffusion of innovation theory, several approaches to the analysis of AI trends were studied. As a source of the primary data, the authors used scientific reviews of academic research centers, industrial reports of leading international consulting companies and summaries of structured experts` opinion. The panel of experts was represented by three groups of reputable participants having knowledge of AI technologies from the academic, engineering and media industry areas. As AI technologies penetrate heavily into industrial practices, experts` community estimates the potential of this innovation as rather promising. A number of Russian media companies apply artificial neural networks and machine learning, deep learning, text generation and the like. Along with the drivers of AI implementation, in the course of research some associated risks were highlighted related to the abuse and absence of control, transparency of technological solutions and ethical regulation.
引用
收藏
页码:3 / 21
页数:19
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