Digital Product Architecture and Customer Agility: Evidence from New Digital Ventures

被引：3
作者：
Sadreddin, Arman [1 ]
Boroomand, Farzam [2 ]
Chan, Yolande E. [3 ]
机构：
[1] Concordia Univ, John Molson Sch Business, Montreal, PQ H3G 1M8, Canada
[2] Univ Minnesota, Carlson Sch Management, Minneapolis, MN USA
[3] McGill Univ, Desautels Fac Management, Montreal, PQ, Canada
来源：
COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS | 2023年 / 52卷
关键词：
Layered Modular Architecture; New Digital Venture; Customer Agility; Customer Sensing Capability; Customer Responding Capability; Digital Product; Product Architecture; INFORMATION-TECHNOLOGY; DYNAMIC CAPABILITIES; PLATFORM ARCHITECTURE; STRATEGIC FLEXIBILITY; MANUFACTURING AGILITY; INNOVATION; MODULARITY; FIRMS; ECOSYSTEM; RECOMBINATION;
D O I：
10.17705/1CAIS.05201
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
New digital ventures are transforming the world around us. Born-digital companies (such as Uber) that were initially established to serve a specific market can quickly detect new opportunities in other markets and respond to these opportunities by reassembling their resources with speed and ease. Limited research has investigated how product architecture enables or hinders the ability of the firm to sense customer-related opportunities and respond to them effectively. By examining two new digital ventures, this study sheds light on new digital ventures' customer agility. Specifically, we address how the characteristics of new digital ventures' product architectures facilitate or hinder the development of the customer-sensing and customer-responding capability dimensions of customer agility. We present theoretical and managerial implications regarding how to leverage digital technologies to foster customer agility.
引用
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页码：1 / 25
页数：26
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