KNOWLEDGE MANAGEMENT IN THE CREATIVE INDUSTRIES OR THE ECONOMY OF CREATIVITY: YOUNG CLUB OF COMPUTING AND ELECTRONICS

This research considers the Joven Club de Computacion y la Electronica (JCCE) as a space for entertainment and creativity, betting the analysis from the systematization of conceptual and methodological theoretical references, allowed from the contribution that demonstrate the creative industries or the economy of creativity, for the development of the objective of study the analysis and the foundation of the relations that through the cultural industry, entertainment and creative industries are developed, is the pillar. Methodology: from a qualitative research, the study was based on the analysis of the bibliographic and documentary method, which allowed to make explicit some considerations on the phenomena of digital inclusion and exclusion and their materialization with proposals for actions. Results and Discussion; from the use of NICT in communities at risk of social vulnerability, given their particularities, the mediation of the Young Computer and Electronics Clubs is exposed as an alternative solution in Cuba, aimed at guaranteeing the reduction of the digital gap, through exchanges and learning, as positioning and development strategies for the local context, from the principle of creativity. Conclusion and originality: The Young Computer and Electronics Club has a management model that makes it participate in a space that can serve as a scenario for the generation of social change, the promotion of creativity from a social function, a capacity that must be cultivated and updated from new studies, which are called to be carried out.