Women Entrepreneurship: Challenges and Perspectives of an Emerging Economy

Women entrepreneurship is considered by many researchers as an imminent phenomenon of the 21st century, especially for developing countries. Due to its contribution to the economy and society, recent studies have focused on investigating its motivational factors, as well as achievements. Moreover, researchers have come up with different entrepreneurial perspectives in different societies and cultures and have called for further analysis. In this context, the main purpose of this research was to assess the driving factors, challenges, and perspectives of woman entrepreneurship in a post-communist country context. As part of the data collection process, a survey was conducted with 36 female entrepreneurs operating in the capital city of Albania, Tirana. The study results reveal that, even though there are no significant differences between the percentage of women who feel that they are being discriminated against and percentage of female entrepreneurs who perceive that their gender has positively affected the business growth, there is a positive significant difference regarding the percentages of women entrepreneurs who have been supported by their families and partners and those who have received heritage from their families. Special attention is addressed to the different factors that women experience in terms of entrepreneurial development. Another aim of this research is to provide different recommendations to be taken into consideration by the policymakers to improve the entrepreneurial ecosystem in Albania.