Employer Branding in the Fashion Industry: CSR Actions by Fashion SMEs

被引：10

作者：

Szegedi, Krisztina ^{[1
]}

Nemeth, Tamas ^{[2
]}

Kortvesi, Dorina ^{[3
]}

机构：

[1] Budapest Business Sch, Ctr Excellence Sustainabil Impacts Business & Soc, Dept Int Commerce & Logist, H-1055 Budapest, Hungary

[2] Budapest Business Sch, Dept Management, H-1055 Budapest, Hungary

[3] Budapest Business Sch, Ctr Excellence Sustainabil Impacts Business & Soc, Doctoral Sch Entrepreneurship & Business, H-1055 Budapest, Hungary

来源：

SUSTAINABILITY | 2023年 / 15卷 / 03期

关键词：

employer branding; CSR; fashion industry; SMEs; CORPORATE SOCIAL-RESPONSIBILITY; MODERATING ROLE; ORGANIZATIONAL COMMITMENT; SUSTAINABILITY; REPUTATION; IMPACT; COMPETITIVENESS; IMPLEMENTATION; SATISFACTION; MANAGEMENT;

D O I：

10.3390/su15031827

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Little is known about SMEs' perceptions of CSR, sustainability, and business ethics, particularly in the fashion industry. We have even less information on the relationship between SMEs' CSR actions and employer branding. This important knowledge gap is addressed in this study. We intend to focus on how small and medium-sized enterprises that are operating and considered sustainable in the fashion industry interpret the concept of sustainability, corporate social responsibility (CSR), and business ethics, which CSR elements appear in relation to employees, and how they contribute to employer branding. In the course of our qualitative research, we conducted semistructured, in-depth interviews with the owners and managers of 10 European businesses, bearing sustainability in mind. Our results show that the organisational culture and the reputation perceived by a wide range of stakeholders are the most essential elements of employer branding, which promotes employees' commitment to sustainable fashion enterprises.

引用

页数：18

共 126 条

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