Qualitative Research Parameters in Studies on Frugal Innovation

Frugal innovation (FI) is a recent topic in the scientific literature and it was introduced in relation to management studies. According to scholars, FI is a promising way to serve low-income people who cannot afford conventional products, especially those in developing countries, and to address the urgent need to rethink how resources can be used effectively to operate a sustainable business in the emerging global scenario. This systematic literature review article investigates how the use of qualitative research in studies on FI can contribute to the theory and applicability of FI in society. Searches were conducted in the Scopus, ScienceDirect, SpringerLink and Web of Science databases. After surveying and sorting the documents found, 61 research articles dealing with the various aspects and concepts of FI and addressing the use of qualitative research were selected for this literature review.