Automotive Aftermarket Goes Smart: A System Dynamics Approach to Innovation the Business Model in the Ecuadorian Industry

Personalization and sophistication using new ICTs is the path adopted by industries intending to enter Smart Cities. This work seeks to provide a system dynamics model for forecasting the impact of innovations in auto repair workshops (part of the Automotive Aftermarket) in the Ecuadorian automotive industry. The model was used for simulating three scenarios: i) auto repair shops without innovations, ii) with innovations, and iii) with innovations, launch scale and budget increase. The goal is to prove that production performance caused and managed by increasing action that arises around the market demand and supported by business strategies based on ICTs and innovation that lead to decrease congestion, costs, delays, and unnecessary mobilizations resulting in a high valueadded experience for customers as one way more to get a Smart City.