Local Food Consumption: The Trio of Motivation, Satisfaction, and Loyalty

This study aims to delve into the role of motivation to consume local food, a multi-dimensional construct, in the tourism experience by testing the structural relationships between motivation and food satisfaction, as well as destination satisfaction and loyalty. A survey was administered with tourists visiting Macao. A convenience valid sample of 292 responses was analyzed with SEM. Results suggest that, while the motivation of excitement failed to influence food satisfaction, the other four motivational dimensions all exhibited a positive impact. Specifically, interpersonal relation is the most important predictor of food satisfaction, followed by cultural experience, sensory appeal, and health concerns. Additionally, food satisfaction demonstrated a favorable effect on destination satisfaction, resulting in an increased intention to recommend and to revisit. Destination management organizations (DMOs) may also benefit from the study's findings if they seek to attract tourists by leveraging their gastronomic legacy.