Factors influencing employees' eco-friendly innovation capabilities and behavior: the role of green culture and employees' motivations

Being a part of society, employees' behavior can't be ignored, and it must be encouraged to sustain nature for the upcoming generation. Following the resource-based view theory, this study aims to identify the factors influencing employees toward sustainable behavior. To meet the objectives, cross-sectional data were collected from employees of manufacturing companies, and structural equation modeling was used for the analysis. The study results show a positive effect of participative decision-making and employee motivation on employees' eco-friendly innovation capabilities and behavior. Additionally, this research reveals that employee motivation partially mediates the link between participative decision-making, eco-friendly innovation capabilities, and behavior. Furthermore, this research evidenced a positive moderation of green culture on the relationship between participative decision-making and eco-friendly innovation capabilities, evidencing that the relationship is stronger when the culture is high. This research contributes to the existing literature by providing a deeper understanding of the factors influencing employees' eco-friendly innovation capabilities and behavior. It highlights the significant roles of green culture as a moderator and employee motivation as a mediator, offering novel perspectives to both theory and practice.