Born to Be Green: Antecedents of Green Entrepreneurship Intentions among Higher Education Students

Green entrepreneurship has become a growing area of interest among researchers and practitioners as it has the potential to address the sustainability challenges faced by the global economy. The purpose of this study is to evaluate six antecedents (self-efficacy, attitude, green consumption commitment, country support, university support, and subjective norms) that can predict the intention to engage in green entrepreneurship among higher education students. A total of 690 higher education students were surveyed, and the results were analyzed using partial least squares structural equation modeling (PLS-SEM). The results showed that the internal antecedents of green entrepreneurship intention (self-efficacy, attitude, and green consumption commitment) have a higher significant predictive power than the external antecedents of green entrepreneurship intention (country support, university support, and subjective norms) among higher education students. The findings of this study provide valuable insights into the factors that influence green entrepreneurship intention (GEI) and can be used to inform policy and educational initiatives aimed at promoting green entrepreneurship. The findings of this research could also draw attention from the government and universities who are interested in understanding the factors that influence students' inclination towards green entrepreneurship. This could lead to the creation of relevant course materials, programs, and funding to promote sustainable initiatives.